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The judging and voting processes of the Kings of Brands awards are unique as points are awarded through two streams, with each stream contributing a set percentage to the total score in evaluating a brand.

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Jury panel comprising of top industry experts, critics and consumers from various spheres of brands, valuate nominations based on brand’s power to make a difference to society as well as commercially. The panel will be looking for consistent quality and execution across a number of touchpoints of a brand

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Our jury panel of experts conducts a thorough valuation of a brand based on an income approach, sales, reach, market disruption model, innovation, which also takes into account a projection period. For public companies, data is gathered from available published sources.