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“A GREAT BRAND IS THE MOST IMPORTANT ASSET IN THE WORLD—A SIDE OF THE CONSUMER'S BRAIN. AN EXTRAORDINARY BRAND IS A LOT MORE THAN A TRADEMARK, A LOGO, A MISSION, OR AN ITEM. A BRAND IS A GUARANTEE TO CONSISTENTLY CONVEY VALUE FOR CASH. IT ADDRESSES A PICTURE THAT IS SPECIAL, AGELESS, AND THAT SHOPPERS RELATE TO”.